Consider new Facebook features for B2B ad future

02/6/2012 |

Business-to-business marketers should consider Facebook's "Sponsored Stories" ad modules as well as talking directly to fans, writes Jeffrey Cohen. In light of the social network's initial public offering, marketers should familiarize themselves with new features, such as the Timeline, and prepare to refresh content more often, while integrating the social network into other online marketing efforts.

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