New Penney's ads aim to keep it simple

02/6/2012 | Adweek

J.C. Penney's new "Fair and Square" ad campaign includes a series of commercials aimed at illustrating the department store's simpler, more transparent pricing strategy. The 30-second spots were created by Peterson Milla Hooks, the agency responsible for many of Target's TV ads.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Retail Operations
Green Bay Packers, Inc.
Green Bay, Wisconsin
Allocation Manager
Christmas Tree Shops
Union, New Jersey
Manager/Buyer, General Merchandise & Clothing
New York University
New York, New York
Supply Chain - Senior Specialist
Total Wine & More
Potomac, Maryland
Product Developer/Technical Designer
Build-A-Bear Workshops, Inc
St.Louis, Missouri