New Penney's ads aim to keep it simple

02/6/2012 | Adweek

J.C. Penney's new "Fair and Square" ad campaign includes a series of commercials aimed at illustrating the department store's simpler, more transparent pricing strategy. The 30-second spots were created by Peterson Milla Hooks, the agency responsible for many of Target's TV ads.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Forecast Analyst
Belk
Charlotte, North Carolina
Buyer
Dunham's Sports
Troy, Michigan
Manager Store Systems
PetSmart
Phoenix, Arizona
Director Compliance Training & Communications
Walgreens
Deerfield, Illinois