App Store vanity URLs will be a hit if Apple can stop resellers

02/6/2013 | Mobile Marketer

Apple's App Store vanity URLs, such as the one introduced in a Star Trek Super Bowl commercial, are sure to be a hit with marketers, writes Chantal Tode. But there's a short window for capturing them and a secondary market is likely already burgeoning, Atimi Software's Scott Michaels notes. Apple is trying to prevent URL warehousing and brokering by making generic URLs return search pages instead of specific applications.

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