Barbie to "sell" her Malibu estate with some real-world help

Mattel is "selling" Barbie's Malibu Dreamhouse for $25 million as part of a promotion in which the doll will move to a new location -- to be represented by a new play set available during the Christmas season. Actual real-estate personnel will be used to enhance the illusion, with Josh Altman of Bravo's "Million Dollar Listing: Los Angeles" in on the effort, and Trulia's website carrying the listing. Mattel's in-house ad department is working with Attention on the digital and social efforts.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY