Choice CEO touts firm's diversified growth strategy

02/6/2013 | HotelNewsNow.com

Steve Joyce, president and CEO of Choice Hotels International, says his company has taken major steps with new hotel segments in its bid to elevate its brand image. "For forever Choice was the company that was a stopover when you were on the way to something else. Now we want to be the destination," Joyce said. Three large deals recently secured by Choice have granted it a stronger foothold in the budget and time-share segments as well as the European lodging market.

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