How combining GIS and BI gives businesses an edge

02/6/2013 | LBx Journal

Integrating geospatial information systems technology with business intelligence tools can provide businesses with a powerful advantage, Vijay Kumar writes. For example, spatial analysis can help businesses map customers' buying habits and other behavior patterns that can affect a brand. "Understanding customer behavior becomes more intuitive and meaningful if integrated with regional, demographic and socio-economic information, and with competitive presence in an area," Kumar writes.

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