About half of luxury shoppers say brands should have mobile sites and mobile applications, according to a global study by Forrester Research, which found luxury shoppers have high mobile expectations. Cross-channel consistency is generally important to these shoppers, the study found, with mobile being "about having this great digital content and actually getting that to the consumer when they are thinking about shopping," said Martin Gill, report lead and principal analyst at Forrester.
Luxury shoppers expect a lot from mobile experience, study finds
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