Google will soon begin requiring that all AdWords clients buy mobile advertising space, even if they only want to reach desktop-computer users. The "enhanced campaigns" will be rolled out to all AdWords users by mid-2013 and could drive up the overall price for mobile ad units, industry executives said. Separately, Google on Wednesday announced that it will acquire e-commerce service provider Channel Intelligence for $125 million as it looks to improve its Google Shopping service.
Mobile advertising will soon be mandatory, Google says
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UNIVERSITY OF VIRGINIA