Oat-based drinks gain traction

02/6/2013 | FoodBusinessNews.net (free registration)

Oatworks, Simpli OatShakes and Sneaky Pete’s Naturally Oatstanding Beverages are among oat-based drinks that are new to the market. “There are a lot of trends working in favor of products like oat beverages," said Gary Hemphill, a director at Beverage Marketing Corp. "People want a healthier refreshment, they are open to products with functional benefits, and they like product variety.”

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