Social media helps yarn shop reach $7M in revenue

Jimmy Beans Wool, a small shop in Nevada, has managed to generate impressive growth through social media outreach and strong customer service. Laura and Doug Zander focused on building the shop's brand by uploading product videos to YouTube and ensuring that orders ship within a day. They also set up a hot tub full of yarn to encourage photo posts to social media when customers visit. The shop's annual revenue now exceeds $7 million.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs: