Track buyer behavior to refine your sales funnel

02/6/2013 | OpenView Blog

To manage your sales funnel more effectively, you must pay attention to your buyers' behavior, according to Bob Apollo, CEO of Inflexion-Point Strategy Partners. "The only way to truly understand where buyers are in the sales process is to model our funnels around the buyer decision process," Apollo said. Also, review your sales and marketing content to make sure it's actually providing valuable information to your prospects, he says.

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