Verve Mobile: DMAs lead local mobile targeting techniques

02/6/2013 | MediaPost Communications

Despite the rise of geolocating and geofencing hyperlocal mobile ads, most advertisers use designated marketing areas for their targeting, according to Verve Mobile. The mobile ad manager for some 3,500 publishers, NBC TV stations, Hearst Newspapers and the Associated Press says that DMAs were used for targeting 30% of the time, followed by geofencing (27%), audience data (24%) and geoawareness (14%). Restaurants and retailers were the most likely to employ the mobile-ad targeting techniques.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations