Unilever, MSN Team Up To Quantify Online Ad Effectiveness

02/7/2002 | B&T Marketing & Media

Unilever and MSN have teamed up to launch a yearlong case study that would show online advertising is a cost-effective way to establish brand awareness. "Helping people deepen their understanding of online's ability to build brand continues to be among our top priorities," says Joanne Bradford, vice president of MSN sales.

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