Is social media marketing an art or a science?

Social media marketers are increasingly relying on data to wring better results out of their campaigns, scientists say. Researchers can use advanced analyses to identify key influencers and social media trends, so there's less need to rely on guesswork and hunches.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA