Europeans are using smartphones for m-commerce in large numbers

02/7/2012 | Internet Retailer

More than 4 in 10 mobile phone users in Europe's five leading economies have smartphones, and 14% of them have used their devices to access m-commerce sites and applications, according to comScore. Significant percentages in each country also are using their phones for a wide range of shopping activities. "Consumers will continue to expect mobile commerce as a fact of life and will only accelerate their usage of mobile devices to conduct commerce transactions," comScore concludes in its report.

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