Bud Light Platinum gets in sync with Justin Timberlake

02/7/2013 | Advertising Age (tiered subscription model)

Justin Timberlake will represent Bud Light Platinum in commercials and also act as the brand's "creative and musical curator" in a deal made through Bud Light agency Translation. The first spot will air during the Grammy awards telecast and feature Timberlake's "Suit and Tie," his newly released single. "Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand," said Paul Chibe, vice president of U.S. marketing at A-B InBev.

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