Building engagement is all in the game

02/7/2013 | Mitchell Osak Online blog

Companies such as Microsoft, Nike and SAP are increasingly using gamification to turn employee engagement into a fun, social activity. Such strategies let workers compete to complete key tasks more effectively and help managers focus on creating metric-based business objectives. "Productivity games and virtual worlds are 21st-century business processes, not gimmicks," says Microsoft's Ross Smith.

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