Burn rubber, but in a harmonious way, Pirelli CEO says

02/7/2013 | Knowledge.Insead.edu

Italian tire company Pirelli gains airtime and prestige by supplying Formula 1 teams, but CEO Marco Tronchetti Provera says he's also focused on being a responsible and eco-conscious businessman. "The only way our company can survive in the next decades is to have good products, good people, and take care of society and of the environment," he says.

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