A company's highfalutin statement of values won't count for much if nobody can remember it, writes Mary Jo Asmus. Keep your company's statement of purpose short and to the point, and consider investing in gimmicks to make them more memorable. "Print them on wallet-size cards, have them in your e-mail signature line and/or have an artist come up with pleasing wall hangings," Asmus suggests.
Can you still remember your company's values?
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