Doritos ad contest wins nearly 100 million views

02/7/2013 | Adweek

Frito-Lay says the five finalists in its "Crash the Super Bowl" ad contest received nearly 100 million views this year. The campaign was moved from the company's own microsite to Facebook, making it easier for fans to share the videos. "That's the whole reason why we switched. People like to talk about the videos, and that reaches their circle of friends," said Vice President of Marketing Ram Krishnan.

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