How Bill Gates got rich by playing second fiddle

02/7/2013 | Inc. online (free registration)

Bill Gates became the world's richest man not by having the best ideas or building the best products, but by executing brilliantly and forging partnerships in which Microsoft played "second banana" to players such as IBM. "By parlaying his way through a series of ever-bigger business deals -- all with fairly ordinary products -- he went from zero to billions in less than a decade," writes Lewis Schiff.

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