Mobile targeting is about more than just location

02/7/2013 | MobileCommerceDaily.com

Mobile targeting should include more than a shopper's location, analysts say, with factors such as a consumer's purchasing history enhancing any campaign. "We believe that geolocation is a great opportunity, but it's really just a component of personalization. Location is a type of personalization, but it really becomes impactful when combined with other personalization criteria, namely past purchase behavior," said Patrick Moorhead, vice president for mobile at Catalina Marketing, St. Petersburg, Fla.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY