Self-regulation is working, ad networks say

02/7/2013 | Adweek

Lawmakers are skeptical about ad networks' willingness to take responsibility for their own behavior -- but the Network Advertising Initiative hopes to change that. It has signed up about 100 industry players, including Google, AOL, Microsoft and Yahoo, for a rigorous regulatory program requiring continuous review of companies' data collection, disclosures and opt-out policies. "What policymakers call for is self-regulation with teeth, enforcement and accountability. This is real and very tangible," says Executive Director Marc Groman.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY