Study highlights power of packaging

02/7/2013 | Drug Store News

A study by MeadWestvaco found that packaging "is one of the most powerful tools in the marketing communications mix," said Brian Richard, director of consumer and customer insights. The study found room for improvement, with less than 20% of consumers saying they are "very satisfied" with packaging. Packaging that is hard to open or doesn't protect the product is part of their concerns.

View Full Article in:

Drug Store News

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA