Swarovski is promoting its "Tropical Paradise" spring/summer line with a cross-platform campaign that includes augmented reality. Consumers can learn more about in-store displays marked "AR" by using a shopping application. "Offering an augmented reality experience at our boutique windows is an experience-based incentive for consumers to interact with Swarovski at the point of sale," says Yelena Leshchinsky, head of communication and social media.
Swarovski uses augmented reality in mobile-centered campaign
SmartBrief Job Listings for Media