Swarovski uses augmented reality in mobile-centered campaign

02/7/2013 | Luxury Daily

Swarovski is promoting its Tropical Paradise spring/summer line with a cross-platform campaign that includes augmented reality. Consumers can learn more about in-store displays marked "AR" by using a shopping application. The campaign also includes a contest tailored for U.K. shoppers and an application and microsite available in several languages.

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