U.K. regulators wrong to ban Sodastream campaign, marketer argues

02/7/2013 | GreenWiseBusiness.co.uk (U.K.)

British regulators were wrong to ban a TV ad highlighting the reductions in waste consumers could achieve by switching to Sodastream instead of drinking bottled soda, writes eco-marketer Giles Robertson. Banning the ad "doesn't look good for the creative industry, for the environment, or for innovator/challenger brands," Robertson argues.

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GreenWiseBusiness.co.uk (U.K.)

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