Kraft is raising the bar on creative

02/8/2010 | Advertising Age (tiered subscription model)

Kraft has set a mission of updating its marketing while remaining accessible to consumers. The approach is "holistic" and includes revamped packaging, an iPhone recipe application, an updated Web site and bolder advertising, such as one for Miracle Whip that proclaims, "We are Miracle Whip and we will not tone it down."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY