Kraft is raising the bar on creative

02/8/2010 | Advertising Age (tiered subscription model)

Kraft has set a mission of updating its marketing while remaining accessible to consumers. The approach is "holistic" and includes revamped packaging, an iPhone recipe application, an updated Web site and bolder advertising, such as one for Miracle Whip that proclaims, "We are Miracle Whip and we will not tone it down."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA