Kraft is raising the bar on creative

02/8/2010 | Advertising Age (tiered subscription model)

Kraft has set a mission of updating its marketing while remaining accessible to consumers. The approach is "holistic" and includes revamped packaging, an iPhone recipe application, an updated Web site and bolder advertising, such as one for Miracle Whip that proclaims, "We are Miracle Whip and we will not tone it down."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY