Care and feeding of leads adds value in more ways than one

02/8/2012 | MarketingProfs

Nurture new leads landing on your site with care, understanding that they need to know, like and trust the company before they'll move down the sales funnel, writes Sookie Shuen. Think of new leads as not only potential customers, but as opportunities to tweak your existing campaigns and automated responses based on their behavioral patterns, improving your marketing. "Work once, and reap the benefits over and over again," she writes.

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