Dealers: Chrysler Super Bowl ad lifted brand image

02/8/2012 | Wall Street Journal, The

Members of Chrysler's National Dealer Council are defending the brand's two-minute Super Bowl ad as nonpolitical and patriotic. The buzz surrounding the spot featuring a pep talk by Clint Eastwood has been 83% positive, per a Zeta Interactive measurement. Cass Burch, a Chrysler dealer in Valdosta, Ga., said, "It is bush league for them to take something that is so heroic and so patriotic about our company and to make it political."

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY