Dealers: Chrysler Super Bowl ad lifted brand image

02/8/2012 | Wall Street Journal, The

Members of Chrysler's National Dealer Council are defending the brand's two-minute Super Bowl ad as nonpolitical and patriotic. The buzz surrounding the spot featuring a pep talk by Clint Eastwood has been 83% positive, per a Zeta Interactive measurement. Cass Burch, a Chrysler dealer in Valdosta, Ga., said, "It is bush league for them to take something that is so heroic and so patriotic about our company and to make it political."

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