Newspapers branch out to bring in additional revenue

02/8/2012 | Editor & Publisher

Major newspapers are finding imaginative ways to bring in revenue, using efforts that embrace digital and beyond, journalist Ellen Sterling writes in Editor & Publisher. Book fairs, awards, lecture series, travel programs and other events, as well as books, custom reprints and joint advertising ventures, are among offerings from papers such as The New York Times, the Los Angeles Times and others that show an entrepreneurial spirit.

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