The amount of early buzz associated with a film is the best predictor of financial success, a study shows. Researchers at Sandia National Laboratories looked at data from Google Trends on how often a film was searched in the month before its release, along with the geographic distribution of the searches, and found early buzz to be the key to a film's marketing efforts. "Getting buzz going is more important than genre, than narrative arc, than the producer and George Clooney. There's a snowball effect," said researcher Richard Colbaugh.
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