KFC SMS contest builds mobile database

02/8/2013 | Mobile Marketer

KFC is holding a contest with prizes such as a trip to the Country Music Awards in Las Vegas as enticements for fans to join its mobile database by texting in. The mobile drive is the latest in a series for KFC, including a promotion that incorporated a branded Pandora station.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA