The Mark Zuckerberg charm school

03/13/2013 | Fast Company online

Mark Zuckerberg isn't the most naturally charming CEO on the block, but that's precisely why he's a valuable case study for executives hoping to increase their charisma, writes Michelle Randall. Rather than focusing on his personality, Zuckerberg gave meaning to Facebook itself, giving employees and consumers something to rally around. "This is the most powerful way to cultivate your own charisma, and to motivate your team," Randall writes.

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