Study: Use emotional appeal to boost beauty sales

02/8/2013 | Skin Inc. magazine

Beauty brands can increase sales by making a stronger emotional connection to the potential customer, research shows. "If you don't have a handle on the emotional side of the purchase and engagement process, you might as well spend your marketing budget on coupons and promotions," said Robert Passikoff, president of Brand Keys.

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Skin Inc. magazine

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