Arby's ties brand revamp to Summer Olympics

02/9/2012 | Business Insider

Arby's plans to unveil a high-profile ad campaign, a simpler menu and a new look for its stores this summer, aiming to make a splash during the Olympics, new marketing chief Russ Klein says. The changes will be designed to appeal to the 15% of consumers who account for more than half the quickservice chain's sales.

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