Consumers express support for DeGeneres, Penney

02/9/2012 | Advertising Age (tiered subscription model)

Consumers came out strongly on social media to back J.C. Penney's choice of Ellen DeGeneres as its new spokeswoman after a conservative group launched a campaign to convince the retailer to drop her. Many are pledging to shop at the store as a show of support for the decision to stand behind DeGeneres.

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