Innovation tips from Ford's e-vehicle chief

02/9/2012 | Fast Company online

Ford's top electric-vehicle strategist spends much of her time thinking about the future. To generate innovative ideas and to sort pipe dreams from potential commercial hits, Nancy Lee Gioia says, it's important to stay focused on what you're specifically trying to solve. "You keep thinking about that and somewhere in there is a kernel that may result in the next big idea," she says.

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