PepsiCo plans to ramp up marketing, cut costs

02/9/2012 | Bloomberg Businessweek

PepsiCo will lay off some of its global workforce and increase its marketing budget by the second quarter on its flagship sodas, Lay's, Mountain Dew, Tropicana and Gatorade. A new global brand campaign will spearhead the push, as well as $100 million on in-store display and route-building.

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