WPP agencies extend mobile reach into China

02/9/2012 | MediaPost Communications

Extending a recent international expansion in Europe and Australia, WPP agencies GroupM and Tenth Avenue have acquired local mobile agency Wisereach in China. Tenth Avenue's Joule mobile unit will be combined with GroupM's mobile operations in China under the label MJoule. "This expansion will allow Joule to better serve our global clients plus bring the knowledge and expertise of our global network to our clients and agency partners in China," said Joule chief Michael Collins.

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