Reebok goes global with new celebrity-studded campaign

Footwear manufacturer Reebok will take advantage of the upcoming NBA All-Star Game to launch a new global campaign based around the tagline, "I am what I am." Reebok will run ads featuring personal stories of its star endorsers, including Jay-Z, Allen Iverson and Yao Ming.

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Boston Globe (tiered subscription model), The · New York Post

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