Memo to marketers: Men shop too

02/10/2009 | Advertising Age (tiered subscription model)

Men are getting more involved in domestic chores and child-rearing, but CPG marketers aren't keeping pace, according to Abigail Posner, SVP-strategy director at Publicis, New York. She writes, "...[B]ringing men into the marketing equation doesn't just give you a larger group of consumers; it means a new set of benefits, a new story to tell and even new product ideas."

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