Consumers believe transparent CEOs over "fake" friends

02/10/2010 | Small Business Trends

New research indicates that "fake friending" on social-media sites has led consumers to be less trusting of social circles and favor the opinions of CEOs who practice openness and transparency. "Blogging as a small-business owner allows you to make yourself an expert in your field and also allows you to take advantage of the perks of being a transparent CEO," writes Lisa Barone, chief branding officer at Outspoken Media.

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