Consumers believe transparent CEOs over "fake" friends

02/10/2010 | Small Business Trends

New research indicates that "fake friending" on social-media sites has led consumers to be less trusting of social circles and favor the opinions of CEOs who practice openness and transparency. "Blogging as a small-business owner allows you to make yourself an expert in your field and also allows you to take advantage of the perks of being a transparent CEO," writes Lisa Barone, chief branding officer at Outspoken Media.

View Full Article in:

Small Business Trends

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD