Putting the social in corporate social responsibility

02/10/2010 | SmartBrief/SmartBlog on Social Media

Social media aids corporate social-responsibility campaigns, according to panelists at a Social Media Week event. Social platforms don't just create awareness of corporate efforts, they connect causes with resources and start conversations, panelists said. "[O]rganizations are setting up social platforms as places for their employees to connect around sustainability, social change and community service activities," Merritt Colaizzi writes.

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