For better B2B social networking, emulate B2C engagement

02/10/2012 | MediaPost Communications

Business-to-business marketers really don't get social media if they think delivering a boring white paper or video is the goal, writes David Murdico. Try using the attention-grabbing business-to-commerce techniques that you may have written off as unworthy of B2B to nurture a real interest in what you do and why you're different, he suggests. "The purchasing decisions are made by individuals who are influenced by the same fun, cool, shiny marketing and tactics that influence B2C buyers. The main difference between B2B and B2C marketing is that with B2B, there are fewer decision-makers for us to target for each product or service," he notes.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY