Earlier storm warnings prove positive for retailers

02/10/2013 | CNBC · Women's Wear Daily (subscription required)

Stores in parts of the Northeast closed early as the snow piled up on Friday, and some didn't reopen until Sunday, an event that may pinch February retail sales. But experts say today's sophisticated forecasting capabilities may help offset the damage. Longer lead times mean people have more time to hit the stores and stock up on storm supplies.

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