Opinion: Change your approach to increase residential propane sales

02/10/2013 | LPGasMagazine.com

Propane marketers who wish to increase sales should consider tapping into the residential market and changing their business approach, writes industry consultant Tom Jaenicke. Marketers can begin by servicing, selling and installing propane burner tips in customers' homes, Jaenicke writes. Partnering with service contractors and promoting propane's benefits will also help build a residential customer base, he writes.

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