Super Bowl viewers went online to research advertised products, according to an eXelate analysis. Big game advertisers' Web traffic was 23% higher than usual on Super Bowl Sunday, and 46% higher than usual on the following Monday. "These spikes in activity were especially noticeable during the halftime show and blackout," says eXelate Senior Vice President of Analytics Kevin Lyons.
Super Bowl advertisers got big Web traffic boost
SmartBrief Job Listings for Media
|Online Advertising Specialist||
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Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||