Why mobile holds unique potential for B2B marketers

02/10/2013 | eMarketer

Mobile can be a highly effective platform for business-to-business marketers, given the intimacy of the always-present devices and their capabilities, Jeff Stokvis, Ogilvy & Mather's director of digital strategy, says in this interview. Tablets in particular can be ideal, as they "are primarily a lean-back experience, which is the prime time for B2B marketers to consume heavy content like white papers and video," he says.

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