How do you measure the value of social media?

02/11/2012 | CFO.com

It's time for finance chiefs to augment their company's financial reporting with data from social media, says John Sviokla, co-author of PricewaterhouseCoopers' 4th Annual Digital IQ Survey. Companies need to quantify things such as customer sentiment and relationships, even if it means making new investments in technology. "If the customer coming to your website knows more about their relationship with you than you do ... you're underinvesting," Sviokla says.

View Full Article in:

CFO.com

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
AIA
Arlington, VA
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
L'OREAL USA
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY
Admissions - Assistant Director
The Art Institutes
Novi, MI